I wanted to share with you the meaning behind our logo. Many people have told me how cool it is…and that’s true. But there is much significance behind what appears just a simple cool logo.
In addition to the specific elements that create the design…the overall concept represents two communities that have given so much to me throughout the course of my life and I view GO FAST LIFE as a way to represent and give back to both the military and motorsports communities.
GO FAST LIFE is a Service Disabled Veteran Owned Small Business
and we draw much of our story from our founders military heritage.
When you see a military unit patch, each part has meaning.
For example, the army special forces patch you see here
The arrowhead alludes to the American Indian and their skill for living off the land.
A skill which special operations forces or (SOF) are highly trained.
The dagger represents the unconventional nature of SOF warfare.
The three lightning bolts represent SOF ability to strike rapidly by sea, air, and land.
In similar fashion each part of the Go fast life logo has meaning.
The word mark “GO FAST LIFE” represents a life lived with a passion for motorsports
The font is unique and specially developed for GO FAST LIFE. It is a strong, modern design representing the aerodynamic features of the machines we admire.
The circles are graphic icons that go beyond a single wheel, propeller or gear and represent motion in all forms. The colors signify all the places you can live a fast life:
Sea, Air, and Land with Red representing Speed.
Additionally, these colors have dual meaning as they coincide with the official colors of our military branches:
Dark Blue - NAVY / COAST GUARD
Light Blue - AIR FORCE
Green - ARMY
Red - MARINE CORPS
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